ENGLISH FOR DESIGNERS

ENGLISH FOR DESIGNERS

Design is communication. Above all, designers need to be good communicators. A great idea, poorly presented, may take longer to realise or may even come to nothing at all, if your credibility is questioned. In pursuit of the perfect presentation, emphasis is given to the constituent elements of credibility. You are what you are seen to be. Your perceived credibility as a future partner, the perceived credibility of your idea. Our goals are: to explore attitude, narrative, rhetoric, character, interpretation and structure, which forge the framework for persuasive argumentation and offer a basis…continue reading →